No "starter tier" upsells. No per-seat fees. No surprises on month two. The price you see is the price you pay.
per location, billed monthly
First 25 dealers lock in this rate for life
$200 refundable deposit until kickoff. We do the migration.
Per location, flat rate. No per-seat. No "premium feature" tier.
Telnyx + ElevenLabs usage passed through with no markup. Most shops spend $15–$40/mo.
2.7% + 5¢ card-present, 2.9% + 30¢ online. We don't mark up Stripe.
No setup fee. No "gold support" upcharge. No fee to export your data. Ever.
| System | Typical monthly cost | Per-seat fees? | Contract | Migration |
|---|---|---|---|---|
| HelmDMS | $499 / mo flat | No — unlimited | Month-to-month | Included |
| Blackpurl | ~$400–$600 / mo + add-ons | Tiered users | Month-to-month | DIY-leaning |
| Lightspeed EVO | ~$500–$1,500+ / mo | Yes | 1–3 year contracts | Implementation fees |
| DealerVu | Quote only — typically $$$$ | Yes | Annual contracts | Heavy onboarding |
| Sharpe DMS | Quote only | Varies | Varies | Varies |
Competitor pricing is approximate, drawn from public reports and dealer conversations. Confirm current pricing with each vendor.
Honest answer: we want 25 founding dealers who'll give us real shop-floor feedback. In return, you lock in $499/mo for the life of your account. Once we hit 25, the price goes up — likely to $699–$849/mo as we ship more features. Founders stay at $499 forever.
$499/mo per location. Two locations = $998/mo. We'll talk about volume discounts for 3+ locations — call us.
For founding dealers, no. We do the migration and onboarding as part of getting you live. After founding pricing ends, expect a one-time setup/migration fee in the $1,500–$2,500 range.
Cancel anytime. Get your data on the way out — no fee, no friction. We don't believe in DMS hostage situations. If we don't earn the next month, we shouldn't get it.
No. There's one tier of support and you get it. We're a small US team — you'll talk to the people who built the software.
25 slots. After that, the price goes up. $200 refundable deposit holds your slot.
Or call us: (859) 555-0123 · hello@helmdms.com